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Event creation, brand creation and marketing materials for 'All For One' festival.
'All For One' is a food-based, community-centred annual, 1-day festival that takes place in towns and villages. It celebrates the different food outlets and providers from the area, with food stalls provides a space for these food outlets to sell produce, cooked foods and other food-related goodies. Local chefs will provide cooking demonstrations that festival attendees can watch or take part in, they can sample the foods from the stalls, and to conclude the festival, all at the festival are welcome to join in a communal meal where they sit down together at a large table to enjoy a meal together, engage in meaningful conversation, and take a moment to be together and take an interest in one anothers' lives. The aim is that through appreciating the foods that their community has to offer, as well as spending time with their fellow townsfolk, festival attendees feel more included within their community.
'All For One' was created in response to a brief that was made up of three words; "family", "festival" and "inclusiveness". This individual brief was given to me as part of a module at university that saw my course being mentored by two designers from Glasgow-based Front Page.
As opposed to creating festival that was branded as an inclusiveness festival, I decided that basing the festival on something that everyone has in common regardless or their background or any other differentiating factor would be more effective at attracting people to the festival, and so I went based the festival on food.